Ashton Pina, a director, actor, and producer from New York City, was looking for a way to brand himself and hired me to help him develop a logo for his brand. He sought everywhere for a logo and nothing seemed to stick, and I was curious to see if I could help him.
Conversing with Ashton over the phone, he said something that caught my attention: he said that for as a long as he could remember, he had used the same emblem for his signature. Casually I asked him if he would sign it on a piece of paper and allow me to see it. He signed a napkin, took a photo with his iPhone and emailed it to me. Lo and behold, after so much searching for other shapes, the scribble he had drawn for so long was the most meaningful and elegant way to highlight his brand, and it's what made it to the final piece.