Diamond Envy, a boutique in New York City specializing in custom jewelry and colored diamonds, was looking for a way to explain their custom jewelry-making process to the public, and showcase their ability to make changes down to the last detail. Understanding that their competition had produced videos with a similar goal, they wanted to produce a video to stand out and appeal to a younger, trendier, audience.
Design Your Own Jewelry: A Love Story, is a silent film about two people falling in love, and the groom's quest in finding the perfect, custom-made ring for his bride to be.
In this piece I was responsible for every detail from concept to completion. To help me along for the adventure, I brought in Julie Anderson, a talented NYC-based illustrator. We developed a working animatic using live video, and she illustrated the characters to match the actor's poses. On my end, I took her drawings and timed them out, and made the final composites. In addition I was responsible for executing the editorial and 3D production.