Ready Set Rocket was looking to produce videos showcasing their connected experience case studies for Kenneth Cole, Rihanna, Michael Kors, Ann Taylor, and Univision.
Since each experience is radically different in approach and goal, they required individual attention to share their stories. Working directly with Ready Set Rocket's creative team, I had the privilege to witness their creative process for elevating these brands, and then helping them create a meaningful narrative to share online.
Taking their pixel perfect storyboards and narrative, I began by quickly building an animatic to determine our timing and to help us make smart choices for editing the content. With each version of polish, the case studies took on a life of their own until we arrived at the final versions on this site as well as their site, readysetrocket.com.
In these videos, I was responsible for editing, motion graphics work, color correction, & audio.