NARS Cosmetics and Facebook teamed up to create the very first 360 video makeup tutorial and it needs to be experienced to be truly understood.
While watching the video, use your mouse (or finger in the YouTube App) to look around the entire room of mirrors, each featuring a different part of the face for how to apply the look. There's no more waiting around to see the segment you want to see - all the segments for the tutorial are displayed at the same time, and you can choose what you want to see and when you want to see it!
This project was awesome, to say the least. As pioneers in a medium, there was quite a bit of experimentation to get the desired effect. There were countless people involved in making sure that the tutorial was shot properly, and I was brought in to assist in 360 production as well as editing and color correction. Certainly one of my favorite projects to have been a part of, and one example of what this amazing new medium can bring to audiences.
Facebook video link: Nars 360-Degree Makeup Tutorial.
Project featured in: Refinery29 & Forbes.