Case Studies
A selection of projects where I helped teams adapt, scale, or innovate under pressure.
WWE – AR broadcast & motion systems
Challenge
Evolve WWE broadcast experiences and visual identity at massive scale.
Role
Produced 21+ AR broadcast entrances, designed 2020 SmackDown global logo, built templates to speed production.
Outcome
Millions of weekly viewers, multiple Gold Telly Awards, reduced rendering bottlenecks with internal systems.
Monday Night RAW — AR & Virtual Graphics
WrestleMania 39 — AR & Virtual Graphics
Meta – Pocket TVC
Challenge
Ads needed to adapt from TV to social-first formats.
Role
Motion Designer / Strategist — collaborated with Meta engineers, producers + clients. Prototyped formats, established motion language, built production workflows.
Outcome
Enabled Coca-Cola, Disney, BOSE, TD Bank campaigns; new product format adopted company-wide.
Vertical - 10s
“Strobe” - 10s
IFC (world bank) – Sustainability Exchange
Challenge
A global, in-person summit needed to pivot fully online during the pandemic.
Role
Designed broadcast-ready graphics, developed a new virtual event system.
Outcome
Delivered a seamless digital experience to a worldwide audience, ensuring continuity of the exchange.
IFC Sustainability Exchange Trailer