CASE STUDIES
A selection of projects where I helped teams adapt, scale, or innovate under pressure.
Meta – PocketTVC
❌ Challenge: Ads needed to adapt from TV to social-first formats.
⚡ Role: Motion Designer / Strategist — collaborated with Meta engineers, producers + clients. Prototyped formats, established motion language, built production workflows.
🟢 Outcome: Enabled Coca-Cola, Disney, BOSE, TD Bank campaigns; new product format adopted company-wide.
🟢 “Vertical” (10s)
Bose — “Get Closer” (Original spot)
❌ Not Optimized for Mobile
🟢 “Strobe” (10s)
🟢 “Split” (10s)
WWE – AR broadcast & motion systems
❌ Challenge: Evolve WWE broadcast experiences and visual identity at massive scale.
⚡ Role: Produced 21+ AR broadcast entrances, designed 2020 SmackDown global logo, built templates to speed production.
🟢 Outcome: Millions of weekly viewers, multiple Gold Telly Awards, reduced rendering bottlenecks with internal systems.
🟢 WrestleMania 39 — AR & Virtual Graphics
🟢 Monday Night RAW — AR & Virtual Graphics
IFC (world bank) – Sustainability Exchange
❌ Challenge: A global, in-person summit needed to pivot fully online during the pandemic.
⚡ Role: Designed broadcast-ready graphics, developed a new virtual event system.
🟢 Outcome: Delivered a seamless digital experience to a worldwide audience, ensuring continuity of the exchange.
🟢 IFC Sustainability Exchange Trailer