CASE STUDIES
A selection of projects where I helped teams adapt, scale, or innovate under pressure.
Meta – PocketTVC
❌ Challenge: Mobile-first video ads were undefined.
⚡ Role: Prototyped formats, established motion language, built production workflows.
🟢 Outcome: Set the benchmark for future PocketTVC campaigns, shaping Meta’s global mobile ad standard.
Bose — “Get Closer” (Original spot)
❌ Not Suitable for Mobile
🟢 “Vertical” (10s)
🟢 “Strobe” (10s)
🟢 “Split” (10s)
WWE – AR Presentations
❌ Challenge: With live audiences restricted, WWE needed new ways to create spectacle.
⚡ Role: Developed real-time AR graphics for broadcast, blending motion with live action.
🟢 Outcome: Maintained audience engagement worldwide, earning multiple Telly Awards.
🟢 WrestleMania 39 — AR & Virtual Graphics
🟢 Monday Night RAW — AR & Virtual Graphics
IFC (world bank) – Sustainability Exchange
❌ Challenge: A global, in-person summit needed to pivot fully online during the pandemic.
⚡ Role: Designed broadcast-ready graphics, developed a new virtual event system.
🟢 Outcome: Delivered a seamless digital experience to a worldwide audience, ensuring continuity of the exchange.
🟢 IFC Sustainability Exchange Trailer