Facebook Pocket TVC

Written By elemenopi

Clients: bose, coca-cola
agency: facebook
role: editor, technical lead

As part of Facebook’s Creative Shop, I helped lead the R&D phase of PocketTVC—an initiative to reimagine big-budget TV spots for mobile. Our goal was simple but ambitious: preserve the impact of national campaigns while making them work in a 3-second, sound-off, swipe-fast world.

I managed assets from global brands, handled mobile-first edits, and rebuilt graphics from scratch to meet strict creative specs. The result: a new mobile format that performed better, looked sharper, and told the story faster.

Below: Before and after samples showcasing the shift from traditional TV to mobile-first.

Bose “Get Closer”

Original Spot - HD (16:9)

"Strobe" - Square (1:1)

"Split" - Square (1:1)

"Vertical" - Vertical (9:16)

Coca-Cola “A Coke for Christmas”

Original Spot - HD (16:9)

"Santa" - Square (1:1)

"Shop Girl" - Square (1:1)

"Mom" - Square (1:1)

elemenopi

Welcome to elemenopi. We blend art and technology to create visual experiences for brands and storytellers. Our studio caters to a wide range of visual design needs, from effects and creative design to animation, photography, motion graphics, editing, and previsualization.

Our goal is to bring your vision to life, transforming your ideas into impactful visuals that captivate and inspire your audience.

https://www.elemenopi.studio
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